Is there anything that stuff can't do? Seriously.
It gets baby animals clean.
It gets your dishes clean.
It gets your cars clean. (I did have a picture to insert here but I must have deleted it. Picture my brother and two munchkins washing Nick's brand new car.)
My mom said that consumer reports said there was no difference between aldi brand dish soap and dawn dish soap. I beg to differ.
Mostly because it can get baby animals clean.
I would say that their marketing was successful.